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The Korean Wave: How a Small Country Conquered the World

9.99 €
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The Korean Wave: How a Small Country Conquered the World
9.99 €
Dorama, Korean movies, k-pop, video games, Samsung, Hyundai - these and other Korean words have become a part of everyday life. Now South Korea is 15th in the world economy, and Seoul looks like a real city of the future! Korean cosmetics sales are higher than Chanel and LVMH, and the Korean video game industry has a quarter of the world market! How did it happen that in just a few decades, South Korea has transformed from a poor nation to an advanced country that has won the love and admiration of millions of people? Yuni Hong, bestselling author of books translated into 15 languages, reveals how a nation that once banned miniskirts, long male hair, and rock 'n' roll can become a massive purveyor of boy bands, soap operas, and the world's most popular smartphone. You'll learn: - How Korea is stamping out k-pop stars - Why physical punishment is still practiced in Korean schools - What is the Korean Wave and how did this phenomenon affect the world - Why is the miracle that happened to the Korean economy attributed to Confucianism?
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