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The Jobs to Be Done Method: Designing a Customer-Centered Product

29.99 €
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The Jobs to Be Done Method: Designing a Customer-Centered Product
29.99 €
A practical guide to designing products and services that are in demand.

The secret to a company's success directly depends on how well you understand the needs of your customers and how well you can satisfy them. The book offers a unique opportunity to see the people you work for and understand what they want. The Jobs To Be Done method provides step-by-step instructions that will help you turn market trends into specific actions and create a product that is in demand.

Thanks to the Jobs To Be Done concept, you will:
- Learn what customer problems can be solved.
- Be able to create a product that consumers want.
- Increase the value of your offer.
- Master the theoretical foundations of the JTBD process.
- Get practical instructions.
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