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Marketing Quantum Leap: If You Don't Implement This Today, Your Company Won't Exist Tomorrow

14.99 €
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Marketing Quantum Leap: If You Don't Implement This Today, Your Company Won't Exist Tomorrow
14.99 €
Modern marketing works in 4 dimensions: product, emotions, data, social networks. This book opens the 5th dimension — quantum marketing of the future — and answers the questions that marketers are already facing today: • How to use continuous global changes for company growth, rather than adapt to them. • How will ideas about consumer loyalty and advertising change in the very near future. • Why AI will become the new driving force of marketing and is it so difficult to implement it. • How blockchain will save advertising budgets and provide new consumer data in a world without cookies. • How to distinguish your brand in a continuous flow of information using the latest advances in neuroscience. • How to manage risks and allocate budgets in an era of crises and why this is the best time to strengthen a brand. The author of the book is a world-class marketer and a thinker who can look “beyond the horizon”. His ideas may seem too bold, but his cases are described by Harvard and Yale business schools.
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