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Don't hope to get rid of books (Umberto Eco)
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What's Next? How to Find a Big Idea to Take Your Business to the Next Level

19.99 €
In stock
What's Next? How to Find a Big Idea to Take Your Business to the Next Level
19.99 €
In basket
How to reach the next level, scale your business, and achieve a global breakthrough in your business? This book is for those who have hit a ceiling and are asking themselves, "What's next?"

The author's approach is based on the Dreams To Be Done® methodology. It helps you formulate a big business idea that will drive ambitious growth. The authors demonstrate how to do this using real-life Russian case studies. Then, step by step, they help you create practical marketing, marketing, and product strategies based on this big idea.

You'll learn how to:
- find an evolutionary business goal that will make you want to wake up every morning;
- create a product that will be in demand today, tomorrow, and for years to come;
- capture new and adjacent markets for exponential growth.

The author's approach and practical exercises in this book will help you develop a new way of thinking and not just understand "what's next?" but gain confidence in your decisions and actions.
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